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How do I sell your home for maximum profit to you, with the least amount of market time possible?

First, gather all documentation relating to any mortgages, liens, outstanding taxes, other loans or expenses for the home. Next: what is your home worth in the current market? You could look on sites like, Trulia and Zillow. Unfortunately, their data are frequently inaccurate, and often and notoriously out of date. Best bet? Seek out a respected, full-time Realtor for an accurate, real-time evaluation.

Now you have the negatives (expenses) and the positive (asset value of the home). Reconciling these figures in a net sheet is crucial to understanding what’s going to be “in-your-pocket” after all is said and done. I always impress upon clients that it is the “net cash” to them that counts, not expenses along the way. If there are expenses along the way that end up making you more profit at closing, those expenses become more than worth it, don’t they?

The best way for my clients to feel comfortable and confident about making the best-informed decisions is to ensure having an accurate net sheet prepared before we list the property. Making educated decisions about a selected strategy that feels good is easy after that, as each property and situation is unique.

Seller Options

Not your average bear here. My sellers have several options. The menu we can select from includes:

Option 1: Quick sale.

We market your home immediately to investors who are always on the prowl for a quick purchase that will likely generate instant offers on your home. This will likely not net you top dollar, but if speed is of the utmost importance over maximum take-home money, this could be the best option for you.

Option 2: Renovate

I work with a professional stager whose first consult regarding your home is complimentary, regardless of whether you choose to use the service or not. The stager will take pictures, ask you some questions, then will, with the assistance of a computer-assisted design program, generate a prioritized plan of action. This may include renovations that may need a contractor, or be as simple as removing personal items and packing them into storage. Based on the suggestions the stager makes, your time and financial budget available for executing the upgrades, vendor/contractor availability and timeframes, a plan of action will be agreed on. All suggestions the stager and/or other vendors may make are specifically engineered to net you the greatest amount of money possible.

Option 3:   Other People’s Money

Say you want to make the changes or upgrades to sell your home for top market dollar, but don’t have the liquid assets to pay for it up front. we have a company we work with who will not only front you the money, but will execute the desired upgrades so your home will net you that top dollar! Contractors are at the ready for us. As an affiliated agent with this company, this option is an easy one to select if you want to maximize every dollar out of the return on investment you make, you are not in a time crunch and can wait on the improvements to be completed to your financial gain.

Your luxurious position:

Having options! Option selected? Now the real fun starts! Make way for marketing!

Want to feel comfortable and confident in your choices moving forward? Don’t hire just a Realtor. Hire a marketer. Better yet, one with a Broker’s license! You’ll get someone with a higher level of education, responsibility, care and top-notch marketing skills. Maximizing the exposure of your home to the greatest number of eyes, human and not, in the shortest time, is the name of the game.

Let’s face it, virtually all buyers window shop and research homes online. That’s why it’s crucial to have a first-class online marketing plan. Yes, there are the do-it-yourselfers, but reality and statistics bear out that a home sells for roughly 17% higher when listed with a Realtor with excellent marketing skills, more than worth the commission charged to sell your home with my team leading the way.

Provided you have the right team — a professional marketer who is also a Realtor (or better yet, a Broker) — will generate more net profit for you than going it solo, or with an agent not skilled in marketing. Netting you maximum profit will more than pay for any commission. That’s the point. MORE NET PROFIT to you with a skilled marketer/Broker.

Minimizing market time is one of the most powerful tools that will ensure maximum profit for you. The longer that your home sits “offer-less” on the market, the greater the chance your profit from the sale will be less. To fuel the tool of minimal market time, you must have a savvy marketing strategy in place going in.

Plan B’s are always wise. Fortunately, we have a great one in the event your property doesn’t debut with enough interested suitors. We “reposition” your listing and discuss the best ways to do that up front so we are ready to implement Plan B as soon as needed, without wasting market time trying to decide what to do next. Most agents don’t have back-up plans. Hmmmm. I do! I do!

Most sellers find it incredibly helpful and stress-relieving to know the true, net-dollar amount they will be receiving at the close of their home’s sale PRIOR to listing it. What is going to be the takeaway profit in a wire transfer they’ll receive after any and all mortgages, taxes, liens, expenses and costs of sale have been paid off? A lot of these expenses will vary case by case, but for a good estimate of what to expect in traditional seller closing costs, feel free to contact me directly!

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