Did you know that getting top dollar for your house doesn’t mean starting with the highest price? In this video, I’m going to explain how properly positioning your home will get you the most money on your sale. By starting with the right price, description, and marketing, you’ll sell your house in record time while walking away with the largest profit possible.
How To Sell Your House For Top Dollar
While everyone wants to get the most money for their home, there’s a strategy for making this happen. A common question I get is, “Can we start our price way up here?” While it might seem like the right way to get top dollar, pricing high is not a good idea. When selling a home, it’s important to position the property to target and attract the ideal buyer. We do this by positioning.
Properly Positioning Your Home In 3 Ways
Most people have never heard of positioning their home for sale. What does this entail? Positioning is how we make your home appear to buyers, and having an action plan for this before listing is vital. There are 3 main ways we’ll position your home—the most important of which is price.
Pricing your home right the first time is the most important thing that we can do to get the most money. Doing so will minimize your market time, allowing you to have the best chance of getting your desired price. If your house accumulates too much market time, you’re going to end up getting low ball offers. This is a situation that nobody wants.
To better explain, imagine you’re in the position of the buyer. Would you be more likely to give a lowball offer to a brand new property on the market or one sitting on the market for a long time? Too much market time usually means one of two things: either the seller is being unreasonable about price, or there’s something wrong with the house. The buyer may be pricing the property too high, or the house has major issues that are turning buyers off.
When you’re the new kid on the block, however, everybody is going to rush to see your property. The first few weeks that your house is listed will be critical, and we need to get the most amount of eyes on the property. This will result in more showings and a faster sell time. Since people don’t want to miss out on something new, they’ll be more likely to make an offer before someone else has a chance to take it away from them.
Another thing to consider when pricing your home is the way people search online. Prospective buyers tend to search in price range blocks, usually in increments of $25,000-$50,000. If we think buyers will search up to $400,000, $425,000, or $475,000, we want to make sure we price accordingly to get the most number of eyes on the property. Getting as many buyers as possible to look at your listing during these early weeks is key.
The second way we’re going to position your home properly is through its description. In other words, we want to capture the attention of the ideal buyer for the property. The “remarks” section in the listing is a really important place for advertising your house. It’s where we get to tell your home’s story.
For example, if we were selling an investment property, we would be talking about financial terms—like cash on cash return or net operating income. On the other hand, if we’re marketing a single-family home in a great school district, we’re going to be talking about features that appeal to families who have or are thinking of starting a family.
The third and final piece of proper positioning is marketing. We need to market your home where your buyers are going to be hanging out. An aggressive agent—or politely aggressive Canadian-American agent—is going to go after the buyer actively. They’ll do more than just put a sign in the ground and hope that the buyer comes magically to you.
As you can see, proper positioning is vital to get the most value when we sell your house. Listing your home on the MLS is one thing, but marketing it, positioning it, and getting top dollar for it is another. If you would like to get a politely aggressive marketing plan for your home, please don’t hesitate to reach out to me and I’d be happy to help!
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