Did you know that getting your home sold for top dollar takes more than sticking a “For Sale” sign in the ground? In this video, I’m going to walk you through all the steps that we take to list, market, and expose your home to thousands. While most realtors simply list your home on the MLS and wait for a buyer to come, I’m going to explain my marketing plan that will get your home sold for the most money in the shortest amount of time.
The truth is, there are many ways that you can sell your home today. You might not even need a realtor. If you want to sell your home for top dollar in the fastest way possible, though, then this information is for you.
Professional Pictures And Video
Before we list and market your home, we need to dress it up, declutter it, and depersonalize it. Once it’s show-ready, we need to get professional photographs and videos done—and I do mean professional. Shots with your cellphone is a big no-no. You need to have it done professionally with professional equipment and professional lighting, showing the highlights of your home in the best possible way.
The reason this is important is that the statistics speak for themselves. Photos with HD enhancement sell for 45% faster and 75% closer to list price. The reason for this is simple. Would you go out and see a home in person that just looked okay online? Of course not; why would you waste your time?
Let’s step outside of the world of real estate for just a second to illustrate. Let’s talk about online dating (of which I know nothing about, but you’ll get the concept). It’s kind of like finding a profile online; it speaks to you or it doesn’t. You’re going to either swipe left or swipe right. It’s the same with house eye candy. We want to take pictures of rooms that trigger emotions like bedrooms, bathrooms, and kitchens. These are the rooms that people fall in love with and the reason people make bookings to see them.
In addition to high-quality pictures, we’re going to take a professional video walkthrough tour of your house. This will give people a sense of actually walking through your home. The one thing that photographs lack is the ability to feel the flow of a house, so live-action video is important. Video helps your home stand out from the herd, especially because not every listing has it. Your home will stick out in people’s minds.
Showcasing Your Home Online
Once we have all the pictures and videos of your home that we need, it’s game time. We want to find the right places online to showcase your home. Since most searches begin on Zillow, Trulia, Redfin, realtor.com, and homes.com, these are the site where we’re going to focus our advertising of your home.
One of the other really important places we’re going to showcase your home with these professional photographs, videos, and descriptions is the MLS. This is because we need to market to the realtor community as well. Since the vast majority of all buyers are represented by realtors, we need to make sure that they get first notice as well. We also want to make sure we have the information in the MLS correctly. The most important features are things like school districts, restaurants, shopping, access to highways, and commute times to downtown. This information needs to be accurate, as it will help people see your home where they’re looking.
Once we’re done with our initial, big online marketing push, we’re going to hit the social media platforms. This includes the sites where people are looking, like Twitter, Instagram, Facebook, LinkedIn, and YouTube. It’s very important to get that social media platform strategy in place, as your video will especially shine there.
The Importance Of Signage And Showings
Signage is also very important. It lets your neighbors know your house is for sale, though they might not be looking on the MLS or anywhere else online. Rather, they might know somebody who would really love being in their neighborhood. Nobody is a bigger cheerleader for your neighborhood than your neighbors. Signs let them help you.
The first two weeks is a crucially important time when we have your home on the market for sale. We need to have events such as virtual tours and open houses, either virtually or safely in-person. To maximize the new-kid-on-the-block energy in the first two weeks, we need to promote your home to the most amount of eyeballs possible.
Your Tailor-Made Marketing Plan
Every home is unique. Your marketing plan is going to be tailor-made to you depending on the needs, benefits, and features of your home and your neighborhood. I hope this gave you an idea of some of the amazing things that we do to get your home sold. We don’t just put a sign on the ground, list it on the MLS, and hope for the best. We create a plan to make sure we maximize your return on investment.
If you have any questions about how I can help you sell your home with my super-duper awesome marketing plan, please reach out to me. I look forward to hearing from you!